case studies >> Oddbox Design

Oddbox Design

  • Client: Oddbox Design Education Pvt. Ltd.
  • Website: oddbox.in
  • Project: Create New Website
  • Services Provided: Website Development, UI/UX Design, SEO, Digital Marketing

Overview

Oddbox Design is a premier coaching institute that prepares students for entrance exams in various creative fields such as NIFT, NID, NATA, CEED, UCEED, BFA, and JEE Mains (B.Arch). With a focus on nurturing creativity and enhancing artistic skills, Oddbox Design has expanded its presence across multiple cities in India, including Ludhiana, Haridwar, Gurgaon, and Haldwani.

Challenges

Oddbox Design aimed to increase its online visibility and attract more students to its coaching programs. The main challenges included:

  • Limited online presence, making it difficult to reach potential students.
  • Low search engine ranking for relevant keywords, impacting organic traffic.
  • Lack of social media engagement, limiting brand awareness.
  • No comprehensive paid ad strategy to generate quality leads.
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Solutions Provided

To address these challenges, we provided a multi-faceted digital marketing approach, including website development, SEO, SMO, and PPC campaigns:

  1. Website Development:
    • Designed and developed a modern, user-friendly website (www.oddbox.in) with improved navigation and functionality.
    • Implemented responsive design to ensure optimal user experience across all devices.
    • Added a blog section for regular updates and valuable content to attract and engage visitors.
  2. Search Engine Optimization (SEO):
    • Conducted comprehensive keyword research to identify high-ranking search terms.
    • Optimized on-page elements, including meta titles, descriptions, header tags, and content.
    • Built high-quality backlinks to enhance domain authority and search rankings.
  3. Social Media Optimization (SMO):
    • Managed social media accounts and created engaging content for Facebook, Instagram, and LinkedIn.
    • Implemented strategies to boost follower growth and increase interaction with potential students.
    • Posted regular updates about courses, success stories, and exam tips to keep the audience engaged.
  4. Pay-Per-Click (PPC) Campaigns:
    • Set up targeted PPC campaigns on Google Ads and social media platforms to drive traffic and generate leads.
    • Monitored ad performance and made adjustments for optimal cost-per-click (CPC) and conversion rates.
    • Utilized retargeting strategies to reach users who had previously visited the website.

Results

Achieved a 60% increase in organic traffic within three months through effective SEO techniques.

Improved search ranking for targeted keywords, leading to better visibility & increased inquiries.

Grew social media followers by 45%, significantly boosting brand awareness.

Generated a 30% increase in leads through PPC campaigns, optimizing ad spend to maximize ROI.

Conclusion

Our collaboration with Oddbox Design has successfully enhanced their online presence, attracting more students and expanding their reach across India. By providing a comprehensive digital marketing strategy, we continue to support Oddbox Design in achieving its goals and establishing a strong brand identity in the education sector.

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